Some of my Work.

Three case studies showing how I turn customer insight into creative strategy, execution, and the next round of tests.

CONCEPT / ORIGINAL SCRIPTWRITING

An idea. A clear message.

Customer insight, shaped into a script.

UGC / 35 SEC

Hook

Promise

Proof

CTA

RESEARCH → CONCEPT → SCRIPT

001 / UGC CREATIVE STRATEGY

One Creative Concept. $84K in Meta Ad Spend.

From customer research to the final UGC script. I developed the angle, concept, and messaging behind the creative.

Research / Concept / Script

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CREATIVE DEVELOPMENT / STATIC ADS

Angle.

Message.

Variation.

Form.

ONE DIRECTION. MULTIPLE EXPRESSIONS.

002 / STATIC AD CREATIVE STRATEGY

I handled the research, creative angles, copy, and static ads, built for testing and iteration.

Strategy / Copy / Static production

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ECOMMERCE / CONNECTED EMAIL

One channel. Connected messages.

Pop-ups

Campaigns

Flows

003 / ECOMMERCE EMAIL MARKETING

I managed campaigns, flows, segmentation, copy, and creative direction, from planning through performance review.

Strategy / Copy / Klaviyo

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ACROSS THE WORK

Customer insight and competitive research shape the direction.

I develop concepts, copy, and scripts, and produce static ads.

Observed results inform what to develop and test next.

LET’S CONNECT

Have a DTC brand in mind? Let’s talk about the creative your team needs.

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