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Case Study 001

001 / UGC CREATIVE STRATEGY

One Creative Concept.
$84K in Meta Ad Spend.

One Creative Concept.
$84K in Meta Ad Spend.

One Creative Concept.
$84K in Meta Ad Spend.

The research and strategy behind a high-spend UGC ad.

The research and strategy behind a high-spend UGC ad.

The research and strategy behind a high-spend UGC ad.

MY CONTRIBUTION

Customer research, creative strategy, angle selection, concept development, and original UGC scriptwriting.

$84.2K

$84.2K

$84.2K

Meta ad spend

Meta ad spend

2.11x

2.11x

2.11x

Meta-reported ROAS

Meta-reported ROAS

2,346

2,346

2,346

Meta-attributed purchases

Meta-attributed purchases

Meta-reported results · Mar–Sep 16, 2026

01 / CUSTOMER PSYCHOLOGY

01 / CUSTOMER PSYCHOLOGY

Three concerns. One underlying hesitation.

Three concerns. One underlying hesitation.

Three concerns. One underlying hesitation.

01

Fit uncertainty

Fit uncertainty

Fit uncertainty

02

Return friction

Return friction

Return friction

03

Purchase confidence

Purchase confidence

Purchase confidence

RESEARCH-INFORMED INSIGHT

Perceived purchase risk.

Perceived purchase risk.

Research suggested hesitation came from uncertainty around fit, returns, and whether the purchase felt safe.

RESEARCH-INFORMED INSIGHT

Perceived purchase risk.

Research suggested hesitation came from uncertainty around fit, returns, and whether the purchase felt safe.

90

90

90

DAY MONEY-BACK GUARANTEE

A clearer reason to try.

A clearer reason to try.

A clearer reason to try.

The brand’s 90-day money-back guarantee became the central creative angle, designed to address perceived purchase risk and build confidence.

The brand’s 90-day money-back guarantee became the central creative angle, designed to address perceived purchase risk and build confidence.

The brand’s 90-day money-back guarantee became the central creative angle, designed to address perceived purchase risk and build confidence.

02 / FROM INSIGHT TO SCRIPT

02 / FROM INSIGHT TO SCRIPT

A creative angle. A 35-second concept.

A creative angle. A 35-second concept.

A creative angle. A 35-second concept.

35″

35″

35″

ORIGINAL UGC SCRIPT

01

Hook

Remove the fear of trying the brand.

Remove the fear of trying the brand.

02

Promise

Introduce the 90-day money-back guarantee.

Introduce the 90-day money-back guarantee.

03

Proof

Creator voice and reassurance.

Creator voice and reassurance.

04

CTA

Connect the offer with the guarantee.

Connect the offer with the guarantee.

Filming and editing were handled by the production team, and media buying by a separate media buyer.

03 / META-REPORTED PERFORMANCE

The concept in market.

The concept in market.

The concept in market.

Meta-reported results · Mar–Sep 16, 2026

$84.2K

$84.2K

$84.2K

Meta ad spend

2.11x

2.11x

Meta-reported ROAS

2,346

2,346

Meta-attributed purchases

STRATEGIC TAKEAWAY

Turn real customer objections into creative concepts worth testing.

Turn real customer objections into creative concepts worth testing.

Turn real customer objections into creative concepts worth testing.

002

002

002

NEXT PROJECT / STATIC AD CREATIVE STRATEGY

NEXT PROJECT / STATIC AD CREATIVE STRATEGY

NEXT PROJECT / STATIC AD CREATIVE STRATEGY

From Research to Results.

From Research to Results.

From Research to Results.

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All Selected Work →

Let’s Build Better Creatives.

Let’s Build Better Creatives.

Let’s Talk

arik@arikalexander.com