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Case Study 002

STATIC AD CREATIVE STRATEGY / META ADS

CREATIVE STRATEGY AS A REPEATABLE SYSTEM

CREATIVE STRATEGY AS A REPEATABLE SYSTEM

CREATIVE STRATEGY AS A REPEATABLE SYSTEM

From Research to Results.

From Research to Results.

From Research to Results.

I independently developed the creative strategy, concepts, copy, and final static ad assets.

Across the broader project, I developed and produced 600+ static ads. This case study focuses on a selected reporting group of 150 ads, including concepts and iterations, with documented Meta performance data.

I independently developed the creative strategy, concepts, copy, and final static ad assets.

Across the broader project, I developed and produced 600+ static ads. This case study focuses on a selected reporting group of 150 ads, including concepts and iterations, with documented Meta performance data.

150

150

150

Static ads.

Static ads.

Concepts and iterations

$65.5K

$65.5K

$65.5K

Meta ad spend

2.37x

2.37x

2.37x

Meta-reported ROAS

Meta-reported group results · Apr 1–Sep 16, 2026

01 / THE RESEARCH ENGINE

Before the creative,
the context.

Before the creative,
the context.

Before the creative,
the context.

I research competitors, customers, and messaging patterns to choose angles for new static ads.

I research competitors, customers, and messaging patterns to choose angles for new static ads.

01

Competitor & ad research

Competitor & ad research

Advertising research with Atria

02

Pain points

Pain points

Pain points

03

Motivations
& desires

Motivations
& desires

Motivations & desires

04

Purchase
objections

Purchase
objections

Purchase objections

05

Messaging &
creative patterns

Messaging &
creative patterns

Messaging & creative patterns

SYNTHESIS → DIRECTION

Creative
opportunities.

Creative
opportunities.

Creative
opportunities.

Research informs angle selection, concept development, and messaging.

Research informs angle selection, concept development, and messaging.

Research informs angle selection, concept development, and messaging.

02 / THE CREATIVE ANGLE MAP

Different angles.
One creative system.

Different angles.
One creative system.

Different angles.
One creative system.

Six angle families used to develop different messages and static-ad directions.

01

Offer-led

Offer-led

Offer-led

Is the deal worth it?

Is the deal worth it?

02

Newness
and drops

Newness
and drops

Newness
and drops

What’s new for me?

What’s new for me?

03

Bundle
and value

Bundle
and value

Bundle
and value

More for my money?

More for my money?

04

Brand voice

Brand voice

Brand voice

Does this feel like me?

Does this feel like me?

05

Product proof

Product proof

Product proof

Why is this worth choosing?

Why is this worth choosing?

06

Social proof

Social proof

Social proof

Do others like it?

Do others like it?

Angle families, not concept counts. The 150 static ads include concepts and iterations; this is not an exhaustive map of every angle used.

03 / STRATEGY TO PRODUCTION

From insight
to static.

From insight
to static.

From insight
to static.

I handled research, concepts, copy, and static production, then reviewed the creative performance.

I handled research, concepts, copy, and static production, then reviewed the creative performance.

FRAME THE DIRECTION

01

Research

Research

Research

↓

02

Angle Selection

Angle Selection

Angle Selection

→

→

↓

DEVELOP THE IDEA

03

Concept Development

Concept Development

Concept Development

↓

04

Hook & Copy

Hook & Copy

Hook & Copy

→

→

↓

MAKE & LEARN

05

Static Production

Static Production

Static Production

↓

06

Analysis & Iteration

Analysis & Iteration

Analysis & Iteration

CREATIVE DIRECTION & PRODUCTION

I produced the static ad assets, including AI-assisted visual production with Nano Banana under my creative direction.

CAMPAIGN MANAGEMENT

The media buyer handled campaign launches, budgets, delivery, and optimization.

04 / FROM PRODUCTION TO OBSERVED PERFORMANCE

One static ad.
A closer look.

One static ad.
A closer look.

One static ad.
A closer look.

A featured creative within the 150-ad reporting group.

2.52x

2.52x

2.52x

Meta-reported ROAS

Meta-reported ROAS

$36,915.75

$36,915.75

$36,915.75

Meta ad spend

1,159

1,159

1,159

Meta-attributed purchases

$31.85

$31.85

$31.85

Cost per purchase

Meta-reported · Apr 1–Sep 16, 2026

Included in the 150-ad reporting group. Not additional to the group totals.

05 / THE COMPLETE REPORTING GROUP

All 150 ads,
in one reporting group.

All 150 ads,
in one reporting group.

All 150 ads,
in one reporting group.

150 static ads, including concepts and iterations.

Meta-reported · Apr 1–Sep 16, 2026

1,979

1,979

1,979

Meta-attributed purchases

Meta-attributed purchases

Meta-attributed purchases

$155.5K

$155.5K

$155.5K

Meta-attributed purchase value

Meta-attributed purchase value

Meta-attributed purchase value

Exact reported value: $155,477.80

$65,482.72

$65,482.72

$65,482.72

Meta ad spend

2.37x

2.37x

2.37x

Meta-reported ROAS

$33.09

$33.09

$33.09

Cost per purchase

The featured ad above is already included in these group totals.

STRATEGIC TAKEAWAY

Make the process
repeatable.

Make the process
repeatable.

Make the process
repeatable.

Research shapes the angle, the angle shapes the copy, and each result informs the next round.

Research shapes the angle, the angle shapes the copy, and each result informs the next round.

003

003

003

NEXT PROJECT / ECOMMERCE EMAIL MARKETING

NEXT PROJECT / ECOMMERCE EMAIL MARKETING

NEXT PROJECT / ECOMMERCE EMAIL MARKETING

Building a Six-Figure Email Marketing Channel.

Building a Six-Figure Email Marketing Channel.

→

→

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Let’s Build Better Creatives.

Let’s Build Better Creatives.

Let’s Talk

arik@arikalexander.com