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Case Study 003

ECOMMERCE / EMAIL MARKETING

Building a Six-Figure Email Marketing Channel.

Building a Six-Figure Email Marketing Channel.

Building a Six-Figure Email Marketing Channel.

End-to-end Klaviyo strategy, campaigns, automation, copywriting, and creative direction.

End-to-end Klaviyo strategy, campaigns, automation, copywriting, and creative direction.

End-to-end Klaviyo strategy, campaigns, automation, copywriting, and creative direction.

Jan 1–Jun 17, 2026

$506,159.14

$506,159.14

$506,159.14

Klaviyo-attributed email revenue

Klaviyo-attributed email revenue

Klaviyo-attributed email revenue

22.80%

22.80%

22.80%

of total store revenue
attributed to email

of total store revenue
attributed to email

of total store revenue
attributed to email

Klaviyo account-level attribution · Placed Order. Not incremental revenue or profit.

Klaviyo account-level attribution · Placed Order. Not incremental revenue or profit.

Strategy

·

Copywriting

·

Creative Direction

·

Klaviyo Implementation

·

Performance Analysis

THE CONNECTED EMAIL SYSTEM

One channel.
Coordinated parts.

One channel.
Coordinated parts.

One channel.
Coordinated parts.

Pop-ups, campaigns, and flows working together through audience strategy and messaging.

ONE INTEGRATED EMAIL OPERATION

ONE INTEGRATED EMAIL OPERATION

ONE INTEGRATED EMAIL OPERATION

ACQUISITION

Pop-ups

Pop-ups

Pop-ups

Pop-up strategy, copy, and technical setup.

MESSAGING

Campaigns

Campaigns

Campaigns

Plan, write, configure, select audiences, schedule, and send.

AUTOMATION

Flows

Flows

Flows

Automation strategy, copy, configuration, and ongoing management.

Audience selection · Segmentation · Retention · Performance review

Audience selection · Segmentation · Retention · Performance review

TWO RHYTHMS, ONE CHANNEL

Planned campaigns.
Always-on flows.

Planned campaigns.
Always-on flows.

Planned campaigns.
Always-on flows.

Campaigns are scheduled sends. Flows are automations that run based on customer behavior.

Campaigns are scheduled sends. Flows are automations that run based on customer behavior.

Campaigns are scheduled sends. Flows are automations that run based on customer behavior.

KLAVIYO ATTRIBUTION / Jan 1–Jun 17, 2026

37.55%

37.55%

37.55%

62.45%

62.45%

62.45%

Campaigns

$190,067.16

$190,067.16

Automated flows

$316,091.98

$316,091.98

Campaigns and flows together make up the $506,159.14 Klaviyo-attributed email total.

ADDITIONAL CONTEXT / 2025

Two documented
six-figure months.

Two documented
six-figure months.

Two documented
six-figure months.

November 2025

November 2025

November 2025

$149,514.44

$149,514.44

$149,514.44

December 2025

December 2025

December 2025

$154,921.02

$154,921.02

$154,921.02

Klaviyo-attributed email revenue for two separate full months in 2025, outside the Jan 1–Jun 17, 2026 reporting period.

Klaviyo-attributed email revenue for two separate full months in 2025, outside the Jan 1–Jun 17, 2026 reporting period.

STRATEGY, COPY & EXECUTION

From strategy to send.

From strategy to send.

From strategy to send.

I managed every stage, from the pop-up to the performance review.

I managed every stage, from the pop-up to the performance review.

THE MESSAGE / AN INTERACTIVE ANATOMY

SELECT AN AREA TO EXPLORE MY ROLE

01 / MY CONTRIBUTION

Subject & preview

I write the subject line and preview text, shaped by the campaign strategy and message.

SELECT AN AREA TO EXPLORE

I write the subject line and preview text, shaped by the campaign strategy and message.

Visual email design:
graphic designer.

Visual email design:
graphic designer.

The graphic designer produces the visual email designs from my copy and creative instructions.

I didn't just write the emails. I managed the system behind them.

I didn't just write the emails. I managed the system behind them.

I didn't just write the emails. I managed the system behind them.

NEXT FEATURED PROJECT / 001

One Creative Concept. $84K in Meta Ad Spend.

All Selected Work

Let’s Build Better Creatives.

Let’s Build Better Creatives.

Let’s Talk

arik@arikalexander.com