01 / ABOUT
The Person Behind the Creative.
The Person Behind the Creative.
The Person
Behind the
Creative.
I’m Arik Alexander, an independent DTC Creative Strategist working across customer research, creative concepts, advertising, and ecommerce email marketing.
I’m Arik Alexander, an independent DTC Creative Strategist working across customer research, creative concepts, advertising, and ecommerce email marketing.
Independent / DTC / Research-led
Independent / DTC / Research-led
Arik Alexander / Creative Strategist
Arik Alexander / Creative Strategist
02 / BACKGROUND
From Copywriting to Creative Strategy.
From Copywriting to Creative Strategy.
From Copywriting to Creative Strategy.
COPY
COPY
RESEARCH
RESEARCH
CREATIVE
CREATIVE
PERFORMANCE
PERFORMANCE
My background started in copywriting, where I learned how much the right message matters. Over time, my work expanded into customer research, creative strategy, UGC concepts, static ad production, and email marketing.
My background started in copywriting, where I learned how much the right message matters. Over time, my work expanded into customer research, creative strategy, UGC concepts, static ad production, and email marketing.
My background started in copywriting, where I learned how much the right message matters. Over time, my work expanded into customer research, creative strategy, UGC concepts, static ad production, and email marketing.
Working directly with ecommerce brands gave me a broader view of how these pieces connect. It’s not just about writing a better hook or producing another ad. It’s about understanding what customers respond to, developing ideas worth testing, and using what you learn to make the next round stronger.
Working directly with ecommerce brands gave me a broader view of how these pieces connect. It’s not just about writing a better hook or producing another ad. It’s about understanding what customers respond to, developing ideas worth testing, and using what you learn to make the next round stronger.
03 / MY APPROACH
How I Think About Creative.
How I Think About Creative.
How I Think About Creative.
Good creative doesn’t start with a design tool. It starts with understanding the person you’re trying to reach.
Good creative doesn’t start with a design tool. It starts with understanding the person you’re trying to reach.
Good creative doesn’t start with a design tool. It starts with understanding the person you’re trying to reach.
01
01
Understand the Customer
Understand the Customer
Understand the Customer
I look at customer language, objections, motivations, competitor messaging, and existing ad performance to find angles worth exploring.
I look at customer language, objections, motivations, competitor messaging, and existing ad performance to find angles worth exploring.
02
02
Make the Idea Clear
Make the Idea Clear
Make the Idea Clear
A strong concept should be easy to explain. The hook, message, copy, and visual direction should all work toward the same idea.
A strong concept should be easy to explain. The hook, message, copy, and visual direction should all work toward the same idea.
03
03
Learn from the Results
Learn from the Results
Learn from the Results
Once the creative is live, I look at what happened, what may have influenced the result, and what could be worth testing next.
Once the creative is live, I look at what happened, what may have influenced the result, and what could be worth testing next.
04 / WHAT I WORK ON
Strategy Meets Execution.
Strategy Meets Execution.
Strategy Meets Execution.
I work across the creative process, from research and direction to the assets that get tested in market.
I work across the creative process, from research and direction to the assets that get tested in market.
I work across the creative process, from research and direction to the assets that get tested in market.
01
01
Creative Strategy
Creative Strategy
Creative Strategy
Customer research, competitor analysis, messaging angles, concept development, testing direction, and performance review.
Customer research, competitor analysis, messaging angles, concept development, testing direction, and performance review.
02
02
Static Ads & UGC
Static Ads & UGC
Static Ads & UGC
Direct-response copy, static ad production, UGC concepts, original scripts, and creative briefs for production teams.
Direct-response copy, static ad production, UGC concepts, original scripts, and creative briefs for production teams.
03
03
Ecommerce Email Marketing
Ecommerce Email Marketing
Ecommerce Email Marketing
Klaviyo campaigns, automated flows, segmentation, pop-ups, copywriting, creative direction, and performance analysis.
Klaviyo campaigns, automated flows, segmentation, pop-ups, copywriting, creative direction, and performance analysis.
Explore Selected Work →
05 / LET’S CONNECT
Let’s Build Better Creatives.
Let’s Build Better Creatives.
Let’s Build Better Creatives.
If you’re building a DTC brand and need someone who can connect research, ideas, and execution, I’d be happy to hear what you’re working on.
If you’re building a DTC brand and need someone who can connect research, ideas, and execution, I’d be happy to hear what you’re working on.
If you’re building a DTC brand and need someone who can connect research, ideas, and execution, I’d be happy to hear what you’re working on.